Mistake #1 -- Pricing Your Property Too High
Every seller obviously wants to get the most money for his or her product.
Ironically, the best way to do this is NOT to list your product at an
excessively high price! A high listing price will cause some prospective buyers
to lose interest before even seeing your property. Also, it may lead other
buyers to expect more than what you have to offer. As a result, overpriced
properties tend to take an unusually long time to sell, and they end up being
sold at a lower price.
Mistake #2 -- Mistaking Re-finance Appraisals for the Market Value
Unfortunately, a re-finance appraisal may have been stated at an untruthfully
high price. Often, lenders estimate the value of your property to be higher than
it actually is in order to encourage re-financing. The market value of your home
could actually be lower. Your best bet is to ask your Realtor for the most
recent information regarding property sales in your community. This will give
you an up-to-date and factually accurate estimate of your property value.
Mistake #3 -- Forgetting to "Showcase Your Home"
In spite of how frequently this mistake is addressed and how simple it is to
avoid, its prevalence is still widespread. When attempting to sell your home to
prospective buyers, do not forget to make your home look as pleasant as
possible. Make necessary repairs. Clean. Make sure everything functions and
looks presentable. A poorly kept home in need of repairs will surely lower the
selling price of your property and will even turn away some buyers.
Mistake #4 -- Trying to "Hard Sell" While Showing
Buying a house is always an emotional and difficult decision. As a result,
you should try to allow prospective buyers to comfortably examine your property.
Don't try haggling or forcefully selling. Instead, be friendly and hospitable. A
good idea would be to point out any subtle amenities and be receptive to
questions.
Mistake #5 -- Trying to Sell to "Looky-Loos"
A prospective buyer who shows interest because of a "for sale" sign he saw
may not really be interested in your property. Often buyers who do not come
through a Realtor are a good 6-9 months away from buying, and they are more
interested in seeing what is out there than in actually making a purchase. They
may still have to sell their house, or may not be able to afford a house yet.
They may still even be unsure as to whether or not they want to relocate.
Your Realtor should be able to distinguish realistic potential buyers from
mere lookers. Realtors should usually find out a prospective buyer's savings,
credit rating, and purchasing power in general. If your Realtor fails to find
out this pertinent information, you should do some investigating and questioning
on your own. This will help you avoid wasting valuable time marketing towards
the wrong people. If you have to do this work yourself, consider finding a new
Realtor.
Mistake #6 -- Not Knowing Your Rights & Responsibilities
It is extremely important that you are well-informed of the details in your
real estate contract. Real estate contracts are legally binding documents, and
they can often be complex and confusing. Not being aware of the terms in your
contract could cost you thousands for repairs and inspections. Know what you are
responsible for before signing the contract. Can the property be sold "as is"?
How will deed restrictions and local zoning laws will affect your transaction?
Not knowing the answers to these kind of questions could end up costing you a
considerable amount of money.
Mistake #7 -- Limiting the Marketing and Advertising of the Property
Your Realtor should employ a wide variety of marketing techniques. Your
Realtor should also be committed to selling your property; he or she should be
available for every phone call from a prospective buyer. Most calls are
received, and open houses are scheduled, during business hours, so make sure
that your Realtor is working on selling your home during these hours. Chances
are that you have a job, too, so you may not be able to get in touch with many
potential buyers.
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