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Using Those Business Cards |
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One of the first things you do when starting a business is
to have business cards made up. The next thing you need to
do is give them out. If you keep them in the card holders or
the box in your office, they are not doing what you got them
for.
You should send a card out with any correspondence you send.
You should tell all your friends and family what you are
doing. Give them a bunch of cards to give to others.
Do you go to a dry cleaner? A special car repair place? What
about the grocery store, do you like to go to a particular
checker? All of these people should have your business card,
and know what you do.
One of the first things we tell our PFYS students to do is
to get their name out there. We tell them to get cards made
up and give them out to everyone. With lease purchasing we
emphasize that we offer referral fees. For example, we gave
cards (a bunch of them) to our video store. We told the
owner that if we do a deal with someone who got the card
from his store he would get 10% of whatever the assignment
fee was. Well, guess what, he received a $500 check he
wasn't expecting. Well you can imagine his surprise and
shock when we dropped it off. He was ecstatic, and told
everyone and we mean everyone about us! In fact this
particular owner received numerous checks from us.
Remember, for those of you in creative real estate, or
wanting to get into real estate we show you how to do this
as a business. This avoids you always having to look for the
deals, we show you how to get the deals to come to you.
So even if you are not doing creative real estate, think
about a way you can set up a referral program. For
example,let's say you do manicures. Give your cards out to a
hair salon and tell that owner that for everyone she/he
sends you, you will pay a $10 referral fee; and will
recommend their salon for haircuts. Or you could both work
together and give discounts to each others' customers. There
are a number of scenarios that could work for a salon and
manicurist.
Use your imagination, and you can come up with many
different ways to work with others and have them promote
your business.
Just don't forget your business cards do you no good sitting
in your office. You need to give them out EVERYWHERE.
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