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Forgotten Marketing Tool |
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The postcard can be a very powerful marketing tool. Many of
our customers and/or students use them in their business.
The key is to set up the card to market effectively for you.
Concentrate on a specific item or niche.
When used correctly a post card can become very powerful
marketing tool. Be sure the front of your card is explicit.
It should be clear to your customer what you are selling. A
color postcard is a must, unless you are using black and
white to your advantage, that is, to make a point.
The front should motivate your customer to turn it around
and see what you are offering or what you can do for them.
The back of your card should make your points in a clear and
concise manner. After this is done be sure to give your
customer a number of ways to contact you: by phone, by
email, by snail mail. If you have a website be sure you
mention it here.
Remember you need to take a limited amount of space and
address the main concerns that your customers have or to
delineate what you are selling and its advantages. Give your
customers reasons to contact you. For example, you have a
solution to their problems, and remember make it easy for
them to contact you.
Address their concerns rather than tooting your own horn,
you can do that in your follow-up. Your postcard is not the
place to discuss you, but what you have to offer to your
customer, or how you can help your customer. You need to
have a unique selling point (USP).
You can expand the limited amount of space on post cards by
using certain fonts and typefaces. Just be sure that they
are readable to everyone. Remember, people over 40 start
having a hard time seeing all that tiny print.
So start making post cards a part of your marketing
campaign. You can also use them to announce a seminar,
extend an invitation to your new website, make an
announcement (new product, new store location), etc. I am
sure if you brainstorm you can think of a myriad of ways you
can use postcards.
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